Fullstack Brand Identity Creation for B2B Companies
Weaving heritage into the logo & beyond.
Identity is the outward representation of the brand as it is recognized in the market — specifically, the distinguishing verbal and visual elements and messages that appeal to the customer.
From the brand name, to the logo, typography, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image in the mind of the consumer. It presents the brand’s singular promise.
Brand identity reinforces your position relative to the competition and articulates the intended brand message. And further, it defines the brand reputation for both: internal brand stewards and external target audiences.