Fullstack Brand Identity Creation for B2B Companies

Weaving heritage into the logo & beyond.

Identity is the outward representation of the brand as it is recognized in the market — specifically, the distinguishing verbal and visual elements and messages that appeal to the customer.

From the brand name, to the logo, typography, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image in the mind of the consumer. It presents the brand’s singular promise.

Brand identity reinforces your position relative to the competition and articulates the intended brand message. And further, it defines the brand reputation for both: internal brand stewards and external target audiences.

Brand Identity Process and Deliverables

  • Brand Discovery
  • Logo Design
  • Style Definition
  • Graphical Elements
  • Illustrations/Icons
  • Touch Points
  • Guidelines
Start with one I need it all

Why Fullstack?

We were born from tech.

Our founders played key roles in the brand, design, culture, and community efforts at forward thinking technology organizations in data storage, open source, and information tech. Together we’ve helped dozens of companies maintain industry leadership.

Our Collaborative, Lean Approach


Discover & Plan

Beginning with detailed research, we immerse ourselves in your team & journey. We then work hand in hand to create a streamlined plan with set benchmarks so we can track the results.


Design & Execute

Our structured yet organic approach to creative allows us to communicate and visualize a delicate balance of form and function. We then engage consumers and embrace them where they live.


Iterate & Celebrate

We tirelessly review details, test with different people & tools, and implement adjustments. Once successfully launched, we take pride in your success.

Questions about our process or services?


“{code} has faced numerous complex branding challenges, and Fullstack has the tech brand knowledge and experience to help us make smart decisions. We believe their work on the brand identity & strategy effectively positions us for the next stage in our growth.”

Amanda Katona
Director of Open Source Marketing at {code}

“The Fullstack team has the kind of strategic, yet creative capability and ability to execute on what is needed to help build a leading technology brand. With them as our go-to branding & design partner, we are more confident than ever in expanding our business.”

Kurt Kuckein
Senior Director of Marketing at DDN Storage

Fullstack Branding Today

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From presentation design to a brand identity system, we’ve got you covered.